Evalutation 3

What have you learnt from Audience Feedback?

To get an initial idea of what the audience thought of our music video, we decided to put it on facebook, as we felt it was a quick and guarenteed way to get audience feedback. Here is a screenshot of some of the comments we got back:

From these comments, I learnt the following things:

• The use of colour for the memory scenes was hugley effective and showed exactly what we wanted it to show- which was that it was a flashback.
• We were successful in cutting the clips to the beat of the music which is seen in all music videos.
• And lastly we managed the mise-en-scene really well with the type of genre we were going for. For example, the clothing we put our actress in and the props we used in the background.

To get a further understanding of what our audience thought of our music video, me Charlotte and Sarah Biswell questioned our peers to see what they thought. Here is a video, showing what we found:

Getting this feedback was really helpful, as it meant that we could clarify that it was well recieved by our target audience. It also allowed us to learn more about what our target audience thought of our video and the ancillary tasks. Some of the following things we found out were:

• It followed the forms and conventions of real media products really well, as some of the things we did are regularly seen in music videos. For example, the cutting to the beat of the music, then having a storyline with lip syncing along the way.
• The use of editing, such as changing certain scenes to black and white was effective in making the audience see that they were from a differet time.
• The storyline fit really well with the lyrics of the song, and potrayed what the song was about effectivley.
• The one negative comment we got, was that the ancillary tasks and the music video did not link as much as it could. However, in our research we noticed that the artist appeared much more glamorous on the digipak and advert than in the video. Therefore, we kept the same type of genre that we did in the music video and just dressed her up more, to make a greater association with real media products.

After looking at all these different comments, I am very pleased with our music video and ancillary tasks, as there were no real improvments and negative comments that we got back. It all seemed to be positive and were what we wanted people to acknowledge when they saw the products. 

However, if my group and I were able to change our video within the next 2 weeks, I would definitely consider making more a link between the main product and the ancillary tasks. I would suggest doing this by dressing our artist in the clothes that she was in for the flashback scenes where she was more content in the music video, as these clothes were  much more glamorous and appealing. This would ensure that there was more of a link between the 3 products, but it also followed on from the research we found, which was that the artist on digipaks and magazine adverts had a much more attractive and glamorous look compared to what they wore in the music videos.