After looking at previous music videos, I noticed that sometimes music videos use certain effects to either portray a story, a feeling or just to make the video more interesting. Therefore, me and my group decided it would be a good idea to do this too, as it would make the overall music video more appealing and make the storyline easier to understand.
1) The first thing me and Sarah experimented with was the "colour replace" tool. We believed that with this we could make a scene much bluer, as this colour is associated with coldness and negative feelings- which is what the character is feeling at the moment we chose. However, this tool made some parts bright blue and some parts of the clip not, so we decided against this effect.
2) The other thing we wanted to do involving effects, was to make specific parts of our music video a different colour to indicate that this moment is in the past. After looking at our research we found that the most common colour used here is black and white, so we used the "black and white" tool to create this effect. This not only shows a memory, but because this colour is not as lively it emphasises that these times were a lot more calm and neutral.
As you can see in the video "Tik Tok" by Kesha, the black and white effect is used to show the moments she is remembering from the party the night before.
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