We decided that our target audience for our music video would be for the indie/rock genre and would focus on teenagers of both genders. To get a better idea of what the indie/rock genre is about, I researched into it and found the following things:
Even though its not the most popular of genres, it is becoming much more current, and can be identified by many popular bands. For example, the band "Paramore" who is the band that sang the song we were doing our music video too, are considered to be of the indie/rock genre. This genre is appreciated much more by the teenager generation, which is why we will be aiming to make our products, so that they appeal to our target audience.
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